The Effect of Digital Media on Arabic Vocabulary Mastery Among Senior High School Students in Bandung City

Abstract

Vocabulary mastery is one of the most determinant components in the success of Arabic language learning; however, conventional vocabulary instruction methods at the senior high school level frequently result in low retention and weak learning motivation. This article examines the effect of digital media utilization on Arabic vocabulary mastery among senior high school students in Bandung City through a quasi-experimental study employing a pretest-posttest control group design. The study involved 71 high school students from two different schools, divided into an experimental group and a control group. The experimental group used a combination of digital media comprising the Quizlet application, Arabic-language animated educational videos, and the Kahoot! platform, while the control group used conventional vocabulary learning methods based on textbooks and vocabulary cards. Analysis results indicated that digital media use produced a statistically significant improvement in vocabulary mastery with a large effect size (Cohen's d = 0.93). The findings affirm that digital media, when integrated pedagogically and purposefully, constitutes a highly effective instrument for improving Arabic vocabulary mastery among senior high school students.